Jean-Philippe L. Messier
Biosphere reserve and marketing, entrepreneurship at the service of the label or vice versa?
Founder and Director of the Manicouagan-Uapishka World Biosphere Reserve (MUWBR), Jean-Philippe has set up an organization to act as a proxy for a UNESCO designation, having become a major agent of change in his region and a reference within the international network in which it operates. His bold and entrepreneurial spirit has enabled him to steer the MUWBR’s shift towards an entrepreneurial model, by leading the implementation of MU Conseils and Station Uapishka, the MUWBR’s two business units.
Recognized for its ability to forge successful partnerships, the MUWBR’s rich network has been developed through its active involvement on the local, national and international scenes. In 2014, the Ministère des Relations Internationales awarded him the Alphonse and Dorimène Desjardins prize for his achievements recognized beyond Quebec’s borders, awarded to a single individual every two years.
Founded in 1993 the Organization of World Heritage Cities (OWHC) represents a collective intelligence on all issues related to the urban management of a World Heritage property and connects with more than 300 cities having on their territory a site inscribed on the UNESCO World Heritage List. They are represented in the Organization by their mayor, with the active participation of elected municipal officials and heritage managers.
The objectives of the Organization include promoting the implementation of the World Heritage Convention, encouraging cooperation and the exchange of information and expertise related to heritage conservation and management, and developing a sense of solidarity among its member cities.