|The Tourism and International Labels Conference – Protection and Commercialization will be held at the Fairmont le Château Frontenac in Quebec City from May 10 to 13, 2020.
The labeled sites must, of course, respect the objectives of the programs, but their labeling also serves to increase their tourist attractiveness. While these labels have not been designed to contribute to the commercialization of tourism, many destinations enjoy the prestige, reputation, and guarantee of quality or exceptionality associated with these labels to attract visitors, residents, and investors. Some site managers also use these labels to educate residents and visitors about their specific characteristics.
The use of these international labels in a marketing context therefore poses a large number of challenges, both from practical and theoretical points of view. The Tourism and International Labels Conference – Protection and Commercialization, invites researchers, professionals, and site managers to share empirical, methodological, practical, or conceptual research. Themes to be addressed may include, but not be limited to:
The governance of labels
Expectations and guarantees regarding labels
Site identity and the homogenization of labeled destinations
The use of labels for educational, promotional, and marketing purposes
The call for papers is aimed at researchers and academics from different disciplines including management, marketing, geography, history, urban planning, sociology, economics, communication.
This conference also aspires to allow the meeting of tourism professionals who use or wish to work with labels. Label site managers are invited to participate in this event to share their experiences in the use of labels for the protection and marketing of labeled sites.